The Startup Analysis Canvas provides a framework to create the value proposition, team strategy, market strategy, and financial strategy to make building a startup easier and faster.

Created by Dr. James V. Green from the University of Maryland, the Startup Analysis Canvas is a guide for first-time entrepreneurs to transform an idea into a startup. The Startup Analysis Canvas may be applied independently by entrepreneurs, or integrated into university courses in entrepreneurship and new venture creation.


For first-time entrepreneurs, explore The Startup Analysis Canvas book.

For faculty interested in integrating The Startup Analysis Canvas into an existing course, or offering a new course based on The Startup Analysis Canvas, register for a complimentary copy of the book and access to instructional materials.

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